Hey, I'm John.
The person behind Properly Palmer. This site started as a place to write down whatever I was into that week, and it turned into a running log of South Florida weekend plans, recipes I actually cook, and home projects that usually take longer than planned.

What I'm about
Same three things the whole site is built on.
Confidence
Trying the thing even when the first attempt is ugly — cooking, DIY, all of it.
Happiness
Chasing what's actually interesting instead of what's supposed to be.
Health
Real food, real movement, real rest — no extremes, just what works.
How it started
The first post
Started The Vegan Proper as a place to write down whatever healthy recipes I could create.
Palmer Proper
What began as random posts turned into a running collection of recipes people actually made and home DIY projects.
Properly Soap Co
Launched a vegan skincare and soap company for people with sensitive skin.
SoFlo guides
Started documenting weekend plans and hidden spots around South Florida.
The full rebuild and rebrand of Properly Palmer
New look, new sections, and a lot more content on the way.
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Brand or business?
I partner with a handful of South Florida & lifestyle brands each month.
Follow along
New stuff drops across all of these first.