SOUTH FLORIDA LIVING
Inspiring confidence, happiness, and health.
Properly Palmer

Hey, I'm John.

The person behind Properly Palmer. This site started as a place to write down whatever I was into that week, and it turned into a running log of South Florida weekend plans, recipes I actually cook, and home projects that usually take longer than planned.

Hey, I'm John.
4Years writing SoFlo
50+Recipes tested
5K+Monthly readers
DIY projects in progress

What I'm about

Same three things the whole site is built on.

💪

Confidence

Trying the thing even when the first attempt is ugly — cooking, DIY, all of it.

😄

Happiness

Chasing what's actually interesting instead of what's supposed to be.

🌱

Health

Real food, real movement, real rest — no extremes, just what works.

How it started

2015

The first post

Started The Vegan Proper as a place to write down whatever healthy recipes I could create.

2017

Palmer Proper

What began as random posts turned into a running collection of recipes people actually made and home DIY projects.

2019

Properly Soap Co

Launched a vegan skincare and soap company for people with sensitive skin.

2025

SoFlo guides

Started documenting weekend plans and hidden spots around South Florida.

2026

The full rebuild and rebrand of Properly Palmer

New look, new sections, and a lot more content on the way.

Don't miss a post

New recipes, SoFlo guides, and DIY disasters straight to your inbox.

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Brand or business?

I partner with a handful of South Florida & lifestyle brands each month.

Follow along

New stuff drops across all of these first.